Snapchat established itself early on as the social platform for Gen Z. And with the introduction of AR into snaps, engagement skyrocketed; setting AR at the center of conversation among creators, brands, and advertisers on Snapchat. Our team was brought on at the inception of Snap AR; playing an integral role in defining its position, identity, and go-to-market strategy—along with the first few years of content to support its launch.
Now fully integrated into the Snap, Inc. ecosystem, Snap AR connects products, programs, and people to AR experiences; inspiring developers and fueling creators to make AR that pushes culture forward.