Ray-Ban x Meta — Wayfarer Gen 2

For the next-generation launch of the Ray-Ban Meta Wayfarer, Meta introduced an updated version of its AI-powered smart glasses with expanded features and capabilities. Our team developed the global campaign asset system, producing a comprehensive library of lifestyle photography, studio imagery, and 3D renders that showcased the product while clearly communicating its new functionality across every customer touchpoint.

The resulting asset library served as the foundation for the global launch, supporting storytelling across digital marketing, retail environments, and physical storefronts while equipping partners around the world with a consistent, scalable toolkit. By balancing aspirational lifestyle moments with feature-driven product storytelling, the campaign helped introduce the next evolution of Ray-Ban Meta smart glasses to a global audience.

Services

Strategy

Creative

Content