Meta Spark is the software for developing augmented reality effects (i.e. Instagram filters) across the Meta family of apps. And as the apetite for AR among consumers and developers continued to grow, the Meta Spark team wanted to optimize their always-on content work streams to create greater consistency and more strategic intention.
Our team came aboard as the agency-of-record in a multi-year partnership to provide 360° support; optimizing content franchises like Dan’s Quick Tips and Behind the Build and distributing media through web, email, social, blog, and YouTube.