Lens Studio emerged early on as the premiere AR development software. And with the rapid growth of Snapchat’s AR ecosystem, Snap knew they needed to modernize Lens Studio and re-introduce it to new creators flooding the AR marketplace. In this multi-year engagement, our team was tasked with establishing a consistent design language for marketing collateral and spearheading a go-to-market campaign. Additionally, we provided 360º support for always-on media such as software updates, new releases and features, tutorials, and creator spotlights.