Snap AR — Lens Fest

Pre-pandemic, Lens Fest existed as a small gathering of developers at Snap headquarters to celebrate the AR creator community at Snapchat. But when the time came to stay home, Snapchat asked our team to re-imagine the experience into an online festival complete with keynotes, tutorials, panels, awards, and more.

We re-branded the event, devised the programming strategy, produced, edited, and launched with more than six hours of content over three days. This behemoth lift was a smashing success, elevating attendance from 50 people to over 5,000, and resulting in a multi-year partnership with Snap to continue to leverage the Lens Fest event into a key marketing moment for Snap AR.

Services

Strategy

Creative

Design

Content

Team

David Reyes

Bill Sager

Austin Bousley

Jon Koop

Phillip Long

Rob Ogara

Brock Vanheel

Christopher Medina

Brennan Galvin

JP Rubio

Ian Isom

Jake Vanheel

Erica Nichols

Garrett Highouse

Justin Colt

Jose Fresneda