Musicbed — Hypertargeting

Reaching people in the advertising world is hard. They’re smart, and frankly, they’ve seen it all. Our goal was to get their attention, so rather than delivering a single message to a huge audience, we delivered a huge message to a single person — one top creative from some of America’s best agencies. 

We bought billboards, subway posters, and window space in vacant buildings and worked with street vendors; positioning every ad to be seen by our target audience of one — along their commute, outside their office, and even on their office.

Winning a coveted D&AD Pencil and landing the campaign on Adweek and The Drum, our stunt also got us shoutouts from some of the biggest names in advertising.

Services

Strategy

Creative

Design

Content

Team

Ryan Smith

Michael Ko

Mike Finn

Steven Schwartz

Isaac Esquibel

Maggie Simmons

Farrah Yoo

John Oddo

Victoria Strout

Laura Ayers