New Balance — Details Matter

While New Balance offers a range of styles within various sport categories, many drastically different models share a proprietary technology called FuelCell in their core. This technology was created with innovative research at the NB Sports Research Lab and shaped by insights from pro athletes across the globe.

To reiterate New Balance as The Intelligent Choice for consumers in every sport category, Carousel enlisted the help of some of the most iconic athletes of our day: Shohei Ohtani, Coco Gauff, Bukayo Saka, and Sydney McLaughlin-Levrone, among others. Their stories showcase a laser focus on every last detail to yield the most critical performance results.

Services

Strategy

Creative

Content

Team

David Reyes

Bill Sager

Austin Bousley

Alfonso Calderon

Phillip Long

Rob Ogara

Brock Vanheel

Christopher Medina

Brennan Galvin

JP Rubio

Kendall Dice

Ryan Fields

Ross Cooke

James Poole

Garrett Highouse