Each year, Meta unveils new platform capabilities and opportunities across their family of apps at an event led by Mark Zuckerberg called Connect. In 2023 they touted that brands would now be able to create and publish augmented reality ads via their AR development software, Meta Spark.
Finding out just weeks before the event, the Meta Spark team tapped our team to quickly travel around the globe to four different continents, creating docu-style stories about what this announcment means for brands and creators.
Launching at Connect and airing as an ad in the days following, these videos quickly became the top performing piece of content in Meta Spark history.