New Balance — Congratulations, you're a runner.

New Balance set out to launch the Fresh Foam X 1080v13 with a story that challenged the traditional idea of what it means to be a runner. Centered around the rallying cry, "Congratulations, you're a runner," the campaign celebrated everyone who runs—from parents pushing strollers and morning joggers to elite athletes—positioning running as something anyone can claim. At the same time, we highlighted the 1080v13 as an exceptionally versatile shoe, framing it as the ultimate travel companion for every kind of runner.

To bring the campaign to life, we partnered with Gabby Thomas, Selena Samuela, and Harvey Elliott to create a global library of campaign assets spanning retail, social, ambassador seeding, and digital storytelling. The work culminated in a comprehensive global playbook that equipped regional teams around the world to launch the campaign with consistency while adapting it to local markets.

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Strategy

Creative

Content

Design