Oakley x Meta — The Era of Athletic Intelligence

Meta and Oakley partnered to introduce the first generation of AI-powered performance eyewear, combining Meta AI technology with Oakley's iconic sport frames. Our team developed the global campaign asset system, creating a cohesive library of lifestyle, studio, and 3D-rendered content that introduced the product and clearly communicated its features, functionality, and value to athletes and everyday consumers alike.

To bring the story to life, we collaborated with athletes including Cassandre Beaugrand, Mark Cavendish, Mark McMorris, Boo Johnson, and J. R. Smith to demonstrate the product across a wide range of sports and performance environments. The resulting asset library became the foundation for the global launch, enabling consistent storytelling across retail, digital, social, and regional marketing channels.

Services

Strategy

Creative

Content